Louise Stigell is a game designer turned gamification specialist. Being an avid gamer since childhood, and passionate about the psychology of engagement and persuasion, she knows the inner workings of games, and how these principles can be successfully transferred to other areas. She is driven to clear away misconceptions about games, and making game psychology understandable and usable to more people.

Learn more about Louise at www.louisestigell.com

LinkedIn: se.linkedin.com/in/louisestigell

Twitter: @louisestigell


Alexander van Riesen is an experienced entrepreneur, management consultant and speaker. Having been immersed in the field of gamification and pervasive games for many years, he knows how to talk about gamification with a wide range of audiences, and how to combine the fun from games with the business goals of companies and stakeholders.

Learn more about Alexander at www.vanriesen.com

LinkedIn: www.linkedin.com/in/vanriesen

Twitter: @vanriesen

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Vanessa Park is an gamed interested entrepreneur. Having been interested in games since an early age Iā€™m now running www.playify.se as head of Sales, Marketing and Business.

Learn more about Vanessa at

LinkedIn: www.linkedin.com/vanessa